App Store optimisation (ASO) services

What App Store optimisation is

App Store optimisation, or ASO, is the work of making an app easier to find and more convincing in the stores. Most downloads start with a search or a browse inside the App Store or Google Play, so the words, images and ratings on a listing decide whether people see an app and whether they install it.

As an app store optimisation agency, DynamicApps treats ASO as a product task rather than a one-off copywriting job. We look at how people search, what competing apps promise and where your listing loses visitors, then change one thing at a time and measure the result.

Good ASO covers both halves of the funnel. Visibility is about ranking for the searches that matter and appearing in the right categories and charts. Conversion is about what happens when someone opens your product page: whether the icon, screenshots, ratings and first lines of text answer their question fast enough. Improving one without the other wastes effort, so we work on both together and for each store separately, because the App Store and Google Play index and display listings in different ways.

Who our ASO services are for

• New apps preparing an app launch that want a listing built on research rather than guesswork.
• Live apps with flat downloads whose listing has not been revisited since the first release.
• Apps expanding to new countries that need localised keywords and screenshots, not just translated text.
• Teams running paid user acquisition who want campaign traffic to land on a listing that converts.

What we do, step by step

1. Audit. We review your current listing, ratings, reviews, categories and competitors in each store and country you target.
2. Keyword research. We map the terms people use to describe the problem your app solves and choose realistic targets for the title, subtitle, keyword field and Google Play description.
3. Creative. We plan screenshots, the icon and the preview video around the one or two reasons people download your app, and keep them readable at thumbnail size.
4. Experiments. We use the stores' own tools, such as App Store product page optimisation and Google Play store listing experiments, to test alternatives with real visitors.
5. Ratings and reviews. We set up in-app review prompts at the right moment, using the official review APIs, and help you answer reviews in a helpful tone.
6. Launch and user acquisition. We align the listing with launch timing, featuring requests and paid campaigns, so every visitor sees a consistent message.
7. Reporting. We track impressions, page views, conversion rate and installs by source, and report what changed and why.

What you receive

• An ASO audit with a prioritised list of changes for each store.
• A keyword plan per country, with the reasoning behind each choice.
• New titles, subtitles, descriptions and promotional texts, ready to publish.
• Screenshot and icon concepts, or finished assets if you need them produced.
• A test plan and regular reports on what each change did.

How we work and what affects results

ASO starts with a free consultation and a look at your listing. Store rankings depend on many factors outside anyone's control, including competition, ratings and how the stores change their algorithms, so we do not promise positions or download numbers. We promise a clear method and honest reporting.

The pace of results depends on how often your app ships updates, how many ratings it collects, how competitive its category is and how many countries it targets. Listing changes take effect when a new version or listing update is approved, so we plan ASO work around your release calendar.

Why work with us

Because we also build and publish apps, we can fix the product issues that hurt a listing, such as weak onboarding or crashes that lead to poor reviews, not just the text around them. As a Cyprus company working across the EU, we understand local search habits and the privacy rules that apply to tracking campaigns. Once installs grow, our monetisation work helps turn them into revenue. Contact us to review your listing.